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There are a wide variety of things you can do in regard to blog promotion. Here are just a few…
1. Creating a blog and establishing organic traffic flow
To review the steps you have taken when it comes to creating and promoting your your blog I’d like to draw your attention to Creating a new blog. To be sure you have covered the basic steps required to create a flow of organic traffic to your blog I recommend Twenty five steps for increasing blog traffic.
2. Write Quality Content
You may think this has nothing to do with growing your traffic, but the impact can be substantial. Visitors come to your site to find and read information. If they like what they see, either they are going to subscribe to your RSS feed or enter their email address in the subscription form.
What they expect is more of the same quality of content from you. They have high expectations. It is your job to deliver that to them.
3. Make Your Blog Search-Engine Friendly
As you blog, you want to make your page optimized for both human visitors and search engines. Many bloggers say that a blog is search engine magnet, but you have to make it work to rank for your keywords. How a blog links pages and notifies blog services about new updates make it easily found by search engines, but to rank you need more than those.
Interested in this topic? Read more about blog SEO here.
Nowadays, you can write naturally and the search engines will notice. You have to know which keywords to target though, and produce content that suits the reader’s expectation.
Getting the content out is one thing, promoting it to get link juice is another different beast.
Search engines need time to work and you will not get instant results, but you must build the content with search engine in mind from the start so you are building the momentum as soon as possible.
4. Smaller Sources of Traffic Shouldn’t Necessarily Be Ignored
Not all sources of traffic will send thousands of visitors, but that doesn’t mean that they are not valuable. For example, participating in forums is likely to drive some traffic to your blog, but not tons. However, those visitors can be very valuable because they have met you or learned from you through the forum and they’ll be more likely to subscribe and become a loyal reader.
Likewise, leaving comments on other blogs will bring some traffic, but it is rare that any one comment will bring a lot of visitors. Still, this traffic is valuable because many times they have clicked through due to something that you said catching their attention.
Don’t simply assume that traffic is measured only in terms of numbers. Smaller sources of traffic have been instrumental in building many successful blogs.
5.Email subscription option
A lot of people will never get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address – they will simply receive your blog posts like an email message. FeedBurner offers this service for free. FeedBlitz is another option or, if you already have an autoresponder email list service they may offer this service. AWeber offers this and helps me integrate these blog email subscribers into my other mailing lists.
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