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Agenda: I am starting a series of posts on ALEXA, in first post i’ll tell you what is ALEXA and what it does.
Amazon.com started a subsidiary company called Alexa Internet Inc. It provides you the analysis of your website or blog and tells you your blog’s traffic rank, pageviews per day and much more. It also compare your site with any given website. But Alexa denies themselves from being “the web informatin company”.
How it works: In brief, they collect traffic data from their increasingly popular toolbar and give reports based on collected data. Toolbar can be easily installed from their website.
In the beginning Alexa was a failure as it could easily be manipulated but with time they kept improving their algorithm of collecting data. Still lots of improvement and optimization need to be done.
So why should i care about Alexa rank: Alexa rank is not based on real traffic but sometimes it actually determines your blog’s value. Most of the webmasters calculate your blog’s worth based on alexa rank. Even many advertisers offer you a attractve deal if your alexa rank is good.
May be you are thinking that good alexa rank doesn’t mean much but one thing is for sure that low alexa rank is really bad for your blog reputation and its valuation. So why argue about it ? Start doing something which really improves your blog’s alexa rank.
In the Next post which will be published tomorrow i’ll tell about “HOW ALEXA CALCULATES YOUR BLOG’S RANKING” .
In each post, I will provide you a link to the next post and to previous post related to Alexa. So that you can actually follow it one by one in order.
Don’t hesitate to ask queries and doubts.
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