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Shopzilla unveiled its publisher program on May 1st, 2007. One of the leading comparison-shopping sites on the internet, Shopzilla boasts an index of over 30-million products from more than 92,000 stores.
- Acquired in 2005 by The E. W. Scripps Company (NYSE: SSP), Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.
Shopzilla’s publisher program differentiates itself from other shopping/product affiliate programs in that it does not pay out a commission rate such as CPA, but through CPC instead. According to David Weinrot, Shopzilla’s Vice President of Content Marketing and Operations, “The program marries the monetization of pay-per-click syndicated advertising programs such as AdSense with the product breadth of Amazon’s Associates Program.”
- Shopzilla Publisher Program is a CPC (cost per click) model. You get paid when anyone clicks on one of the ads on your site.
- It’s ideal for sites focussing upon products.
- They offer a good range of ad unit sizes – although I’m hoping they expand this further.
- They offer banner ads, ‘product pods’ (similar to Chitika eMiniMalls), custom text links (where you can link to categories, products or pages in Shopzilla), search boxes (search Shopzilla from your blog) and more.
- Some of these ad types can be customized to different colors/design. Hopefully they’ll add this feature to all ad types soon.
- They have a wide array of categories of products to target
- They offer ad unit IDs to help you track each ad’s performance (think channels on AdSense)
- They offer an API so that you can customize your ad units even further to your blog
- They have a minimum payout of $50. Your monthly earnings will accumulate until you hit this level. Payment is via PayPal or check.
Let’s summerize all the details again:
| Affiliate Programs Details | |
| Base commission: | Per-Click |
| Commission type: | CPC |
| Payment method: | PayPal, Check |
| Payment threshold: | $50 |
| Payment frequency: | Monthly |
| Affiliate tracking software: | Independent |
| IP tracking: | No |
| Realtime statistics: | No |
| Lifetime Commissions: | No |
| Co-Branded / White Label: | No |
| International acceptance: | No |
| Website requirements: | Blogs, Product Reviews, Coupon, Deal Sites |
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